Home sellers listing a St. Louis or
St. Charles County home for sale are often most interested in how to best
market the home. This is an area where Realtors can offer their experience,
connections and marketing systems to get the home the attention it needs to
sell in a busy marketplace. An important part of good home marketing plan is holding
an open house so that potential buyers can physically tour the inside of the
home. Open Houses also allow a
non-pressuring opportunity to view a home at your own pace.
Of course there are ways to see the
inside of a home without holding an open house. We take great listing photos
and create video tours. New technology even offers 3-D models of homes. But
even after implementing all of these strategies, homebuyers ultimately want to
tour a property for themselves to take in the details that pictures don’t
impart. For example, photos can be very forgiving as lenses and lighting can
conceal dirt, defects, broken window seals and smells. Often times, a home has
an entirely different feel from the photos used to market the home.
It’s true that individual showing appointments
allow buyers to tour a home for sale with their buyer’s agent. But this means
that at any time, your home will need to be available and ready to be toured by
buyers. Holding an open house creates a specific time that homeowners can
prepare for where multiple potential buyers can tour the property.
Holding an open house also creates more
marketing opportunities. In addition to marketing your home for sale, your
Realtor can market the open house via special signage, print marketing, Realtor
network marketing, email marketing, open house listings, and open house searches
on hundreds of websites.
Visitors attending an open house
are required to sign-in with their name and contact information. This enables
your Realtor to follow up with potential buyers that attended the open house.
They can answer any additional questions open house attendees may have as well
as alert them to any changes to the status of the listing whether it is
upgrades, price changes or other items.
So the answer to, “do open houses
have value?” is, “yes!” If you interview
an agent that is not interested in holding open houses, more than likely they
do not want to hold open houses. At The
Boehmer Team, we find open houses to be extremely beneficial and often result
in a sale. Check out the great tips
we’ve put together to assist you including: preparing a home to sell and seller etiquette for open houses. Also, you can search our blog for even more helpful
information to help you sell a home for the most profit.
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If you are considering listing a
St. Louis or St. Charles County area home for sale, contact The Boehmer Team.
We expertly implement open houses as part of our maximum exposure home
marketing plan. You can rely on our 55+ years of real estate experience to
deliver a successful home sale. Contact us to set up a time to interview us
about how we can help you sell your home for the most value.
