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Wednesday, February 27, 2019

Do Open Houses Have Value?

Do Open Houses Have Value?

Home sellers listing a St. Louis or St. Charles County home for sale are often most interested in how to best market the home. This is an area where Realtors can offer their experience, connections and marketing systems to get the home the attention it needs to sell in a busy marketplace. An important part of good home marketing plan is holding an open house so that potential buyers can physically tour the inside of the home. Open Houses also allow a non-pressuring opportunity to view a home at your own pace. 

Should I hold an Open House?

Of course there are ways to see the inside of a home without holding an open house. We take great listing photos and create video tours. New technology even offers 3-D models of homes. But even after implementing all of these strategies, homebuyers ultimately want to tour a property for themselves to take in the details that pictures don’t impart. For example, photos can be very forgiving as lenses and lighting can conceal dirt, defects, broken window seals and smells. Often times, a home has an entirely different feel from the photos used to market the home. 

Open houses show what photos do not show

It’s true that individual showing appointments allow buyers to tour a home for sale with their buyer’s agent. But this means that at any time, your home will need to be available and ready to be toured by buyers. Holding an open house creates a specific time that homeowners can prepare for where multiple potential buyers can tour the property.

Holding an open house also creates more marketing opportunities. In addition to marketing your home for sale, your Realtor can market the open house via special signage, print marketing, Realtor network marketing, email marketing, open house listings, and open house searches on hundreds of websites.

Open House visitors

Visitors attending an open house are required to sign-in with their name and contact information. This enables your Realtor to follow up with potential buyers that attended the open house. They can answer any additional questions open house attendees may have as well as alert them to any changes to the status of the listing whether it is upgrades, price changes or other items.

Open House provides marketing opportunities

So the answer to, “do open houses have value?” is, “yes!”  If you interview an agent that is not interested in holding open houses, more than likely they do not want to hold open houses.  At The Boehmer Team, we find open houses to be extremely beneficial and often result in a sale.  Check out the great tips we’ve put together to assist you including: preparing a home to sell and seller etiquette for open houses. Also, you can search our blog for even more helpful information to help you sell a home for the most profit.
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If you are considering listing a St. Louis or St. Charles County area home for sale, contact The Boehmer Team. We expertly implement open houses as part of our maximum exposure home marketing plan. You can rely on our 55+ years of real estate experience to deliver a successful home sale. Contact us to set up a time to interview us about how we can help you sell your home for the most value.