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Wednesday, July 17, 2019

The Dangers of Overpricing Your Home

The Dangers of Overpricing Your Home

Pricing a home for sale is one of the most strategic decisions home sellers must make. Of course you want to get the most possible money for your home. However there are definite dangers to overpricing a home or “testing the market” by starting with a bloated list price.

The best strategy for listing a St. Louis or St. Charles County home, or any property, is getting the price right the first time. We’d like to show you how proper list price saves time, money and creates better outcomes for the sellers. 


You know the feeling of finding a brand new product that just hit the market? That feeling occurs in real estate too. Many eyes go to a property when it first comes on the market. If the home has an asking price that is beyond market range it can adversely affect the marketing of a property because marketing time is prolonged and initial marketing momentum is lost.

Market time versus homebuyer interest

Percent of Buyers Who Will View a Property

The price of a property will definitely affect the number of potential buyers who will even view it. Online home search sites make it easy to filter out properties by price range in small increments. Homes priced higher than comparable homes for sale may not even filter into a homebuyer’s online search results.  Fewer buyers will be attracted and fewer offered received.

An overpriced property will likely attract “lookers” and will help competing houses look better by comparison. If the property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan. Finally, after many price reductions the property may eventually sell below market value.

Market value versus homebuyer interest

Your First Offer is Often Your Best Offer

Seriously consider the first offer received. Just because an offer is received quickly doesn’t mean one should wait for a better offer from another buyer. A better buyer rarely appears. New buyers are waiting for the right home to come on the market and will come see your home. Dealers may consider a lower offer after the home has been on the market for a while.  Bottom feeders are attracted after multiple price reductions.

First Home Offer is Often The Best Home Offer

Properties priced correctly within market range generate more showings and offers, and sell in a shorter period of time. So how do you price a home accurately? Have an experienced local Realtor create a competitive market analysis for your home. You can’t depend on a computer-generated algorithm to know all the updates you’ve made to your home and how it compares to similar homes recently sold. Depend on a local Realtor that understands all these details.  If you do use a computer generated home value estimator, keep in mind that the results might not be completely accurate.

Thinking of listing a St. Louis or St. Charles County area home? Contact The Boehmer Team to create a competitive market analysis for your home. A Comparative Market Analysis considers similar properties that a) have sold in the recent past showing us what buyers in the market have actually paid for, b) properties similar to yours currently on the market that will be competing with yours for the attention of available buyers, and c) properties that failed to sell to understand what they did wrong and what can be done differently. An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price and an excellent opportunity for you to interview Realtors to work with. Contact The Boehmer Team for more information. 

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